Panda updates have been a regular part of Google’s SEO strategy, with updates focusing on ranking systems. The helpful content update, for example, was introduced to clarify the process of updating these systems. Over the past year, Google has created standalone pages explaining key systems and their importance to creators. These pages cover all reviews, ensuring authenticity and user-evidentity. As a creator, no changes after an update should cause you to do anything different. However, if you notice changes after an update, it’s likely that you’re not aligned with Google’s overall goals. If you’re performing less well, review the guidance to ensure you’re not pushing too many updates or overlapping them.
In this minor update, Danny Sullivan tell us the importance of freshness and the need for SEOs to focus on building the best content possible, focusing on helpful, people-first content.
The ranking systems have evolved, making it more difficult for SEOs to prioritize specific aspects of their site. This shift has led to a focus on understanding individual signals, such as Core Web Vitals, which helps in understanding HTTPS usage. However, it is important to note that these signals do not guarantee a good overall page experience, and it is crucial to consider other factors such as pop-ups, and page formatting. By focusing on these aspects, SEOs can better understand the user experience and provide helpful content. This approach is similar to the advice for core updates, which emphasizes understanding the overall impact of content on users.
Another aspect of SEOs’ role is to create site audits, where they can identify areas that need improvement. This can be done through checklists or by following technical guidelines. By focusing on the overall goal of having a good page experience, SEOs can better understand their clients’ needs and work towards improving their website’s overall performance.
Technical SEO is important in ranking and self-assessment questions in content creation. Technical SEO is crucial for ranking higher, but it is not enough to guarantee a top ranking.
It is essential to ensure that the content is not designed for search engine rankings and it’s important to create helpful content for users, particularly when it comes to products. A blog post about a product can be helpful, but it should not feel like a push for the product itself. Instead, it should be more about explaining the limitations of the product and how to work around them.
Sullivan also mentions the importance of animations and gifs, which can be entertaining and informative.
Despite the constant changes, Sullivan believes that people should focus on the big picture and not worry about every single update. He hopes that people will take away the lesson that not every single update is as important to their success in the search engine world.
Just remember to be as truthful as possible and create helpful people-first content.
