At GiveMeWeb, we have several years of experience positioning websites, and therefore, we know a thing or two about programmatic SEO. In this article, we will teach you what it is and the advantages it offers.
What is Programmatic SEO?
Programmatic SEO is a publishing strategy using a template or a database. The goal of Programmatic SEO is to create content as if you were creating articles on your website, but at a large scale. The key is to provide each page with a unique purpose. Essentially, Programmatic SEO involves creating a database, connecting it to a template, and publishing thousands of pages within your website. Creating content programmatically is very powerful; it’s a tool that can grow your site, but caution is needed because it can also generate spam content.
What are the Benefits of Programmatic SEO?
With Programmatic SEO, businesses can generate keywords at scale, produce abundant content quickly, and achieve results more rapidly by covering a broader range of keywords. However, there are some drawbacks to Programmatic SEO, and as mentioned earlier, caution is required due to the following:
- Indexing these pages can be challenging.
- It carries a significant risk if not handled carefully, as Google may perceive it as spam.
- You are limited to the data in your database.
Remember, attempting to use Programmatic SEO to manipulate Google’s algorithms is likely to fail. Google has a spam policy, and this type of spam created with Programmatic SEO is referred to by Google as Doorways.
Keyword Research for Programmatic SEO
Instead of choosing various keywords, Programmatic SEO prioritizes several keywords but within the same entity. Some examples of how you can use Programmatic SEO to your advantage include, for instance, for product stores where various products are compared. Imagine you have a page selling mobile phones and discover that several people use Google to compare different types of mobile devices. You can use Programmatic SEO to generate content where two phones are compared. In your database, you can include keywords like Samsung vs. iPhone, Google Pixel vs. LG, and then store the characteristics of each in the database. When someone searches for a comparison between these phones, you can display the page by retrieving data from this database to provide the user with the desired search result. This way, you can generate thousands of pages within your website.
I hope this has helped you better understand what Programmatic SEO consists. If you have suggestions or would like to share your opinion, please feel free to comment below. Good luck, and see you soon!
