When it comes to link-building strategies in the world of SEO, we often focus on the more advanced or flashy tactics. However, one fundamental strategy that is often overlooked is “Pillow Link Building.” While the name might sound cozy, the idea behind this technique is to provide a solid and natural foundation for a website’s link profile.
What is Pillow Link Building?
“Pillow Link Building” refers to creating initial, low-risk, and natural links that act as a “pillow” or base for more aggressive link-building tactics that may be implemented later. The concept is that before you start building high-value or niche-specific links, you first establish a diverse and natural link profile that mirrors the linking pattern of legitimate websites.
Why Is It Important?
- Naturalness: Google and other search engines value naturalness. If a new website suddenly starts getting hundreds of high-quality links, it can raise suspicions. By starting with a “Pillow Link Building” strategy, you ensure that your link profile grows in a more natural and organic manner.
- Diversification: This strategy also allows you to diversify your types of links and anchor keywords from the outset, reducing the risk of being penalized for unethical or repetitive link-building practices.
- Solid Foundation: Think of “Pillow Link Building” as the foundation of a house. Before you build the walls and roof, you need a solid base. Similarly, before diving into more advanced link-building tactics, you should establish a basic and diverse link profile.
How to Implement Pillow Link Building?
- Directories: Start by registering your website on relevant local and niche directories.
- Forums and Comments: Engage in forums and blogs related to your industry, leaving helpful and relevant comments with subtle links to your site.
- Social Media: Ensure you have profiles on major social networks and regularly share content related to your site.
- Social Bookmarking Links: Use bookmarking sites like StumbleUpon or Digg to share your content.
- Quality Content: Always create quality and useful content, as this increases the likelihood of other sites naturally linking to you.
- Guest Posting: While it’s a more advanced tactic, guest posting on relevant blogs can be an excellent way to obtain quality links and also act as a “cushion” if done correctly.
In conclusion, Pillow Link Building is an essential strategy for anyone looking to build a strong and natural link profile. By establishing a solid foundation, you not only reduce the risk of penalties but also pave the way for more advanced link-building tactics in the future. Never underestimate the power of a good pillow!